It is hard—and I speak as a freelance translator as well—to convince editors that certain authors are worthwhile. Perhaps the best way to do this is to try to work by little instalments, either publishing the kind of book that Nevsky Books wants to produce in English over the next few years or via projects such as Samovar. There is a lot of hope, though: diverse cultures and diverse writers are coming through the pipeline slowly but surely, and we need to build on that.
Umberto Eco once pessimistically said that “translation is the art of failure”. In contrast, I say that this precious craft is the art of success because without literary translation, we are all separate dots in an ocean of failures.